New Balance has grown to be one of the largest manufacturers of running shoes and they've done this without expensive advertising campaigns. New Balance knows that there is no better press than positive word-of-mouth. New Balance began as an arch support company, but in 1960, they designed the first running shoe with a ripple sole and the first running shoe that came in varying widths. It didn't take long before New Balance running shoes were used by college track teams all over the country. Today, New Balance makes their shoes available in more widths than almost any other company and that means that there's a New Balance that can fit nearly any foot. Although they started by making running shoes, New Balance tennis shoes are an industry staple and are loved by recreational and serious players. New Balance also makes fine running and tennis apparel, as well as a variety of socks and other sporting accessories.