The first World Tennis Day will be March 4, 2013. Included in this inaugural event are the BNP Paribas Showdown at Madison Square Garden in New York and the BNP Paribas Hong Kong. Superstars Rafael Nadal, Serena Williams, Victoria Azarenka [...]
I was lucky enough to get the chance to ask Linda Hipp, the Founder, President, and Designer of LIJA a few questions. LIJA is one of our new favorite brands. More than just providing tennis, active, and golf clothing, LIJA [...]
Professional athletes are starting to sign on the 2020 squash campaign! Tennis great Roger Federer has backed squash entering the 2020 Olympics. His endorsement came after meeting Nicol David, women’s world No. 1 in squash. Professional Cricketers Sachin Tendulkar, Virender [...]
When companies choose athletes to endorse they don’t just look at wins and losses. Obviously, they look for name recognition, but beyond that they look at an athlete’s entire image, his or her likability, personal backstory and sex appeal. The [...]
I will protect my brand. I will defend my intellectual property. Or, Under Armour will. Yesterday Under Armour filed suit against Nike for trademark infringement. According to the suit, Nike used ads with slogans that started with “I Will” across [...]
Reebok is building on their relaunch as a fitness and brand and turning their focus on running, dancing, yoga, walking and CrossFit. Instead of focusing on brand ambassadors, they will now feature everyday people living inspirational stories. In what’s probably [...]
I have a good feeling about squash getting into the 2020 Olympics. I think it’s finally our time. Apparently, I’m not the only one. The World Squash Federation and the Men’s and Women’s Professional Tours launched a Twitter campaign to [...]
Victoria Azarenka withdrew from Dubai today after deciding that she could no longer continue playing with her current injury. Azarenka withdrew last year as well. Former world number one, Wozniacki had a hard 2012. However, she won her first round [...]
I was recently told that I have Raynaud’s Phenomenon, a disorder in which small blood vessels constrict in the extremities and reduce blood flow. Most often it affects your fingers and toes and usually occurs when you are cold or [...]
holabirdsports
Copyright © 2013 - Holabird Sports - All Rights Reserved