Month: February 2013

World Tennis Day

World Tennis Day

The first World Tennis Day will be March 4, 2013. Included in this inaugural event are the BNP Paribas Showdown at Madison Square Garden in New York and the BNP Paribas Hong Kong. Superstars Rafael Nadal, Serena Williams, Victoria Azarenka and Juan Martin del Potro […]



Interview with Linda Hipp, Founder & Designer of LIJA Style

Interview with Linda Hipp, Founder & Designer of LIJA Style

I was lucky enough to get the chance to ask Linda Hipp, the Founder, President, and Designer of LIJA a few questions. LIJA is one of our new favorite brands. More than just providing tennis, active, and golf clothing, LIJA is truly a lifestyle brand. […]



Pro Athletes Join the 2020 Squash Fight

Pro Athletes Join the 2020 Squash Fight

Professional athletes are starting to sign on the 2020 squash campaign! Tennis great Roger Federer has backed squash entering the 2020 Olympics. His endorsement came after meeting Nicol David, women’s world No. 1 in squash. Professional Cricketers Sachin Tendulkar, Virender Sehwag and Harbhajan Singh are […]



Athletes Who Have Lost Endorsements

Athletes Who Have Lost Endorsements

When companies choose athletes to endorse they don’t just look at wins and losses. Obviously, they look for name recognition, but beyond that they look at an athlete’s entire image, his or her likability, personal backstory and sex appeal. The most attractive athletes often get […]



I WILL Protect My Brand

I WILL Protect My Brand

I will protect my brand. I will defend my intellectual property. Or, Under Armour will. Yesterday Under Armour filed suit against Nike for trademark infringement. According to the suit, Nike used ads with slogans that started with “I Will” across social media platforms. Additionally, Under […]



Reebok Launches “Live with Fire”

Reebok Launches “Live with Fire”

Reebok is building on their relaunch as a fitness and brand and turning their focus on running, dancing, yoga, walking and CrossFit. Instead of focusing on brand ambassadors, they will now feature everyday people living inspirational stories. In what’s probably a smart move, they want […]



Tweet to Get Squash in the 2020 Olympics #Vote4Squash

Tweet to Get Squash in the 2020 Olympics #Vote4Squash

I have a good feeling about squash getting into the 2020 Olympics. I think it’s finally our time. Apparently, I’m not the only one. The World Squash Federation and the Men’s and Women’s Professional Tours launched a Twitter campaign to help squash players and aficionados […]



WTA Dubai Tennis Tournament Updates

WTA Dubai Tennis Tournament Updates

Victoria Azarenka withdrew from Dubai today after deciding that she could no longer continue playing with her current injury. Azarenka withdrew last year as well. Former world number one, Wozniacki had a hard 2012. However, she won her first round in Dubai. We’d love to […]



My Hands Go Numb When I Run

My Hands Go Numb When I Run

I was recently told that I have Raynaud’s Phenomenon, a disorder in which small blood vessels constrict in the extremities and reduce blood flow. Most often it affects your fingers and toes and usually occurs when you are cold or under stress. Your fingers and […]