Holabird Sports Blog

The Bestselling ASICS Gel-Kayano Turns 20

Cara Bruce September 12, 2013 Running No Comments
ASICS GEL Kayano 20

Happy 20th Birthday Kayano!

Not many shoes remain beloved bestsellers after 20 years. (Actually, not many shoe styles survive 20 years.) However, the iconic ASICS GEL-Kayano is turning 20. It’s still amazingly popular; furthermore, there are no signs that its popularity is waning.

ASICS understands that people who love the Kayano, love the Kayano. Because of this understanding, they’re good about keeping the qualities that make the Kayano such a favorite. For example, the GEL cushioning in the heel and forefoot, the Impact Guidance System, and the DuoMax dual density midsole system, are all staying the same.

So what’s changing in the Kayano 20?

  • There will be a special edition 20th anniversary version of the shoe with the original ASICS Kayano colorways for both men and women.
  • The Biomorphic Fit is now FluidFit: Stretchy webbing of overlays around the forefoot and midfoot will now offer an even more personalized, adaptive fit.
  • The women’s shoe will have women-specific cushioning.

I believe this is one of the ASICS Kayano’s key to success… only making changes when those changes truly benefit the shoe and the wearer. This year, the main changes are to fit and feel. I won’t be surprised if we’re celebrating the Kayano’s 30th birthday in another ten years!

Shop the ASICS GEL-Kayano 20 for womenASICS GEL-Kayano 20 for men

Want to learn more ? Check out our in-depth video review of the ASICS Kayano 20!

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