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Ask almost any training athlete if they use earbuds while they train and you will get an overwhelming Yes! However, many athletes have trouble keeping the earbuds in their ears. Others complain about the lack of comfort. Seth Burgett, an avid runner and triathlete, and Richard Daniels, a 22-time marathoner, founded Yurbuds in 2008 to remedy these very issues. Burgett utilized his background in minimally invasive surgical devices along with his team of audiologists and industry design leaders to develop an ergonomically designed earbud enhancer. This new technology can be personally sized through the use of proprietary image technology. The result, a comfortable, acoustically driven head phone, guaranteed not to fall out even at extreme activity levels.