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In 1977 it was hard for women to find comfortable workout clothes that fit well—workout clothes which were actually made for women, designed to fit a women’s body. In response, Moving Comfort began to make women’s sports bras and clothing; to this day they continue to design and create athletic apparel only for women. Moving Comfort understands and designs for a woman’s body, to help a woman move the way she’s meant to move. In addition, they use high quality fabrics. Moving Comfort wants to improve women’s lives by creating clothing to make exercise more enjoyable. Their slogan sums up this philosophy perfectly: A Fit Woman is a Powerful Woman®.