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Long considered to be one of the most popular athletic gear brands in the world, ASICS is an acronym for "anima sana in corpora sano," which translates to "a sound mind in a sound body." ASICS shoes are often chosen by premier athletes, including many Olympic competitors. ASICS running shoes are award winning best sellers, including many Runner's World magazine "best of" awards. ASICS also has a variety of tennis, cross training, walking, squash, and racquetball shoes that are comfortable, durable, and supportive.