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Brooks is one of the world's leading running shoe companies; they have designed high performance shoes, accessories and apparel since 1914. Although they started small, Brooks eventually sprang to the forefront of the running revolution thanks to their technologically advanced running shoes for men and women. Brooks has also made a commitment to producing exceptional products with minimal impact to the environment. They are responsible for technological breakthroughs such as BioMoGo, the world's first biodegradable running shoe. Brooks also pioneered DNA—a smart cushioning system that leverages a non-Newtonian substance to respond to the force of impacts for a customized footwear experience.