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Energy bars weren't always known for their great taste, until Clif bars. Founder of Clif Bar and Company, Gary, was taking a bike ride when he took a bite of an energy bar and decided that he could do better. Only two years later he created one of the tastiest energy bars on the market. Not only does Clif make a great tasting bar but the company strives to contribute to society. Clif builds trails and only uses organic, toxin free ingredients in their energy bars. All of their food is free of trans fat, hydrogenated oils and high fructose corn syrup. Clif also makes Luna Bars, a specialty energy product designed to supply the unique nutritive needs of the female athlete.