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Jelly Belly as a company dates back to 1869. It has a humble beginning; it started with the Goelitz family-operated candy store. Four generations later and the Goelitz family continues to create the ever popular Jelly Belly Brand. Today Jelly Belly is the number one seller in gourmet jelly beans with over 50 flavors. However, the company is not only known for their candy; in fact, Jelly Belly sport beans are a great way to refuel your body with a great-tasting, bite-sized energy product that travels well.