When looking for women’s shoes take into consideration the fact that you don’t want to simply buy a smaller version of a man’s shoe. Women have a narrower forefoot and heel; therefore, women’s shoes must be designed narrower. Most women also have a lower instep. Women have a greater tendency to roll their feet inwards (overpronate); therefore, many women’s shoes are designed accommodate this. This may seem obvious but women are usually smaller with less muscle mass, therefore where and how hard women land is different and many shoe companies create gender specific shock absorption in their shoes. However, the most obvious difference is usually the great variety of colors!