{"title":"HOKA Running Shoes","description":"\u003cp\u003eHOKA entered the running shoe market just as minimalist shoes were hitting peak popularity. Instead of following the crowd, however, HOKA decided to run in the opposite direction by designing a maximalist shoe.\u003c\/p\u003e\n[break] \u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHOKA embraced a “bulky” design in order to pack extra cushioning into their shoes, and many runners were quick to embrace this ultra-plush experience. Ultramarathon runners in particular flocked to the pillowy softness of HOKA running shoes. Once word got out beyond long-distance runners and the general public started trying them out, HOKA running shoes exploded in popularity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eWhat separates HOKA running shoes from the rest\u003c\/h2\u003e\n\u003cp\u003eEvery shoe company finds little ways to set themselves apart from the competition. But the founders of HOKA weren’t content to just be a little different. They decided to take the running experience and flip it on its head. In order to be such a positively disruptive brand in the market, HOKA strives to:\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eIntentionally go against the status quo.\u003c\/h3\u003e\n\u003cp\u003eEasily the first thing you will notice about HOKA running shoes is their unique design. The oversized sole definitely stands out… and that’s the point. The shoes are geared toward runners looking for ultra-plush cushioning under their feet with every step.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eFocus most of their tech in the midsole.\u003c\/h3\u003e\n\u003cp\u003eSince their primary objective is designing shoes with thicker midsoles for extra cushioning, they focus the majority of their engineering in this area. From the Meta-Rocker™ and Active Foot Frame™ to the J-Frame™ and Profly™, every HOKA innovation is designed to work seamlessly with their legendary cushioning.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eHow HOKA running shoes can improve your run\u003c\/h2\u003e\n\u003cbr\u003e\n\u003ch3\u003eHOKA Clifton series\u003c\/h3\u003e\n\u003cp\u003eA legendary shoe among avid HOKA fans, the release of the first \u003ca title=\"HOKA Clifton\" href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-clifton\" target=\"_blank\"\u003eClifton\u003c\/a\u003e model was a redefining moment for the company. With that initial release, the company proved that a high-cushion shoe doesn’t have to be overly bulky. When you run in HOKA Clifton running shoes, you’ll notice:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupreme comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhile the midsole is more streamlined than other shoes in the HOKA lineup, Clifton running shoes still offer plenty of cushioning. Your body will thank you for choosing this light, soft shoe with every step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDependable grip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou won’t feel the need to slow down on wet surfaces thanks to the evenly distributed rubber pads on the outsole. They’ve been redesigned so you won’t have to worry about slipping on hills or slick streets.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eHOKA Bondi series\u003c\/h3\u003e\n\u003cp\u003eThe \u003ca title=\"HOKA Bondi\" href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-bondi\" target=\"_blank\"\u003eBondi\u003c\/a\u003e is HOKA’s flagship running shoe. It’s the most cushioned shoe in their already highly cushioned lineup, and some say it’s like running on marshmallows. It was originally adopted by elite ultramarathoners due to its unbelievably luxurious cushioning, but it’s since been embraced by people who love comfortable shoes as well as injury-prone runners. When you run in HOKA Bondi running shoes, you’ll notice:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMarshmallowy cushioning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSome luxury shoes can give a sinking feeling to your feet. But the Bondi 6 was engineered to give the feeling of floating. And Bondi’s unique combination of materials work together to retain this floating sensation mile after mile after mile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth glide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Meta-Rocker’s geometric design guides your step from heel to toe for a smooth roll. After longer runs, your legs and feet won’t feel as taxed as they would with other shoes. You’ll also notice a difference in your calf muscles because they don’t have to exert as much effort to push off.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eHOKA Mach series\u003c\/h3\u003e\n\u003cp\u003eA springy speedster, the \u003ca title=\"HOKA Mach\" href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-mach\" target=\"_blank\"\u003eMach\u003c\/a\u003e running shoe gets lighter and firmer (in a good way!) with every generation. The midsole is made of Hoka’s popular ProFly material. ProFly strikes the perfect blend of responsiveness and the ability to absorb impact.\u003c\/p\u003e\n\u003cp\u003eMeta-Rocker technology delivers a seamless heel-to-toe transition. And the upper is designed to provide breathable, practically weightless support that keeps your foot in place and never hinders your stride. When you run in HOKA Mach running shoes, you’ll notice:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightness and speed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade with a lightweight, breathable fabric and a unique cushioning system, the HOKA Mach is geared toward performance. Your feet feel lighter and your steps feel springier—both of which can make you run faster.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBouncy transitions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe newly designed ProFly midsole is lighter—yet firmer—than previous models. This allows the shoe to be responsive and absorb impact, giving you a soft landing and a propulsive toe-off.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eHOKA Running shoe technology\u003c\/h2\u003e\n\u003cbr\u003e\n\u003ch3\u003eMeta-Rocker\u003c\/h3\u003e\n\u003cp\u003eEasily Hoka’s most recognized shoe technology, the Meta-Rocker is their innovative, slightly curved sole design. The geometric shape acts as a fulcrum, naturally guiding the foot just like rocking in a rocking chair. This rocker shape helps you keep your natural form while promoting smooth, efficient transitions.\u003c\/p\u003e\n\u003cp\u003eThere are two different types of Meta-Rockers. The late-stage rocker provides more stability for the forefoot, and is found in models like the Gaviota and Stinson. The early-stage rocker is strategically placed for a speedier transition and can be found in many models, including the Bondi, Clifton, Rincon, Carbon X, and more.\u003c\/p\u003e\n\u003cp\u003eIt may take a few miles to get used to the new way your feet land, but once you’re used to the smooth, soft transitions—you’ll wonder how you ever ran without a Meta-Rocker!\u003c\/p\u003e\n\u003cp\u003eMeta-Rocker benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComfortable support and gentle enhancement of your natural gait—the Meta-Rocker works with you, not against you!\u003c\/li\u003e\n\u003cli\u003eSmooth transition from heel strike to toe-off in one smooth, rolling motion.\u003c\/li\u003e\n\u003cli\u003eImproved stride efficiency lets you make the most of your energy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003ch3\u003eMaximum-Cushioned Midsole\u003c\/h3\u003e\n\u003cp\u003eIn the running world, HOKA has practically become synonymous with cushioning, and it’s obvious why. They’re always seeking out lighter cushioning materials to enhance athletic performance while also keeping your feet happy. As a result, they’re constantly adding faster, more pillowy, and yet somehow even lighter shoes to their already impressive lineup.\u003c\/p\u003e\n\u003cp\u003eWhen innovating their latest midsole tech, they’ve always got a clear goal in mind: Marshmallow-like cushioning that doesn’t skimp on speed.\u003c\/p\u003e\n\u003cp\u003eMaximum-cushioned midsole benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnbeatable shock-absorption that’s surprisingly light.\u003c\/li\u003e\n\u003cli\u003eComfort that is second to none. If you want premium plushness—it doesn’t get much better than HOKA.\u003c\/li\u003e\n\u003cli\u003eDesigned to handle a variety of surfaces, running styles, and distances.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003ch3\u003eActive Foot Frame\u003c\/h3\u003e\n\u003cp\u003eThe Active Foot Frame design keeps your foot hunkered down inside the midsole instead of simply letting it sit on top of it. The whole idea is similar to the bucket seating in a race car, cradling and supporting your foot without the need for constrictive elements like posts.\u003c\/p\u003e\n\u003cp\u003eActive Foot Frame benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in stabilization requires no additional clunky elements.\u003c\/li\u003e\n\u003cli\u003eAccommodates a vast array of run patterns and foot types.\u003c\/li\u003e\n\u003cli\u003eMore comfortable than traditional support posts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003ch3\u003eJ-Frame™\u003c\/h3\u003e\n\u003cp\u003eUtilizing a denser and firmer foam, HOKA J-Frame™ technology supports the foot in a way that is lighter and less rigid than traditional support mechanisms like posts. As its name implies, the J-Frame is a J-shaped piece that starts at the outside of your heel, wraps around your heel, and then runs up the inside of your foot all the way to the toe box for a stable ride that’s never intrusive.\u003c\/p\u003e\n\u003cp\u003eJ-Frame benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrevents overpronation (excessive rolling inward of the foot during a run).\u003c\/li\u003e\n\u003cli\u003eGuides your feet into an efficient stride without hard, unforgiving materials.\u003c\/li\u003e\n\u003cli\u003eStabilizes your foot comfortably without adding excessive weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003ch3\u003ePROFLY™\u003c\/h3\u003e\n\u003cp\u003eThis intelligent dual-density midsole cushioning system provides the precise responsiveness you need where you need it. Focusing on the unique needs of each area of your foot during the gait cycle produces a smoother, more efficient ride.\u003c\/p\u003e\n\u003cp\u003ePROFLY benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlush heel cushioning offers better heel protection and softer landings.\u003c\/li\u003e\n\u003cli\u003eMore propulsion thanks to firmer forefoot material.\u003c\/li\u003e\n\u003cli\u003eImproved athletic performance and maximum comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cbr\u003e\n\u003ch3\u003eDo HOKA shoes run true to size?\u003c\/h3\u003e\n\u003cp\u003eAccording to most runners, HOKA running shoes tend to run mostly true to size. When selecting a pair for yourself, it would be smart to start by trying on your usual running shoe size to see how it feels. Don’t forget to wear your running socks when you try them on!\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eIs there a minimalist HOKA running shoe?\u003c\/h3\u003e\n\u003cp\u003eWhile HOKA is known for maximalist shoes, the E\u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-evo-rehi\" title=\"HOKA EVO Rehi\" target=\"_blank\"\u003eVO Rehi\u003c\/a\u003e is light and fast enough to satisfy the needs of most minimalist runners. Unlike any other shoe the company has released to date, the EVO Rehi features a cored-out rubberized foam sole that feels practically weightless. This ultralight design provides you with a just-right amount of cushion, explosive push-offs, and faster run times.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eWhat’s the best way to clean Hoka running shoes?\u003c\/h3\u003e\n\u003cp\u003eDue to their massive midsole cushioning, we don’t advise putting HOKA running shoes in the washing machine. Wash them by hand using cold water and a mild detergent or soap.\u003c\/p\u003e\n\u003cp\u003eAir dry them out of direct sunlight and don’t expose them to heat.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eDoes HOKA make more than road running shoes?\u003c\/h3\u003e\n\u003cp\u003eThe company initially set out to flip the road running shoe industry on its head, but they didn’t stop there. HOKA also makes \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-walking-shoes\" title=\"HOKA Walking Shoes\" target=\"_blank\"\u003ewalking shoes\u003c\/a\u003e, \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-hiking-shoes\" title=\"HOKA Hiking Shoes\" target=\"_blank\"\u003ehiking shoes\u003c\/a\u003e, \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-trail-running-shoes\" title=\"HOKA Trail Running Shoes\" target=\"_blank\"\u003etrail running shoes\u003c\/a\u003e, \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-sandals-slides\" title=\"HOKA Sandals and Slides\" target=\"_blank\"\u003erecovery sandals and slides\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-training-shoes\" title=\"HOKA Training Shoes\" target=\"_blank\"\u003etraining shoes\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003eWhich HOKA running shoes are best for me?\u003c\/h3\u003e\n\u003cp\u003eHOKA running shoes fall into three categories: plush, balanced, and responsive. The type of shoe you prefer will depend on a number of factors, including your arch height, your gait pattern, and your typical running distance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlush:\u003c\/strong\u003e As the name implies, shoes in this category have the squishiest, most marshmallowy midsoles available. Plush shoes are a great choice for runners who want extra comfort and don’t mind a little added bulk to get it.\u003c\/p\u003e\n\u003cp\u003ePopular models in the plush category include the \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-bondi\" title=\"HOKA Bondi\" target=\"_blank\"\u003eBondi\u003c\/a\u003e, \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-elevon\" title=\"HOKA Elevon\" target=\"_blank\"\u003eElevon\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-akasa\" title=\"HOKA Akasa\" target=\"_blank\"\u003eAkasa\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalanced:\u003c\/strong\u003e Striking a happy medium between the cushioning of the plush collection and the energy return of the responsive collection, balanced shoes offer a “just right” ride for runners looking to tackle a variety of distances.\u003c\/p\u003e\n\u003cp\u003ePopular models in the balanced category include the \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-clifton\" title=\"HOKA Clifton\" target=\"_blank\"\u003eClifton\u003c\/a\u003e, \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-rincon\" title=\"HOKA Rincon\" target=\"_blank\"\u003eRincon\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-gaviota\" title=\"HOKA Gaviota\" target=\"_blank\"\u003eGaviota\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResponsive:\u003c\/strong\u003e Focusing on speed, shoes in this collection have the least cushioning in order to keep the shoes light. While still quite comfortable, responsive shoes offer the most energy return in the HOKA lineup.\u003c\/p\u003e\n\u003cp\u003ePopular models in the responsive category include the \u003ca title=\"HOKA Carbon X\" href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-carbon-x\" target=\"_blank\"\u003eCarbon X\u003c\/a\u003e, \u003ca title=\"HOKA Cavu\" href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-cavu\" target=\"_blank\"\u003eCavu\u003c\/a\u003e, \u003ca title=\"HOKA Mach\" href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-mach\" target=\"_blank\"\u003eMach\u003c\/a\u003e, and \u003ca title=\"HOKA Arahi\" href=\"https:\/\/www.holabirdsports.com\/collections\/hoka-one-one-arahi\" target=\"_blank\"\u003eArahi\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"hoka-gaviota-5-womens-citrus-glow-sunlit-ocean","title":"HOKA Gaviota 5 Women's Citrus Glow\/Sunlit Ocean","description":"\u003cp\u003e Get the support you need with the cushion you crave in the             HOKA Gaviota 5! This stability running shoe redefines                      long-distance comfort, with a soft yet stable H-Frame™ to            align your stride. Stay cool and comfortable in the creel                  jacquard mesh upper. Enjoy cloud-like cushioning on the soft EVA           foam midsole, while early stage MetaRocker™ delivers                 smooth and consistent transitions. If you want stability without           sacrificing comfort, try the HOKA Gaviota 5! \u003c\/p\u003e                                                                                                     \u003cp\u003e\u003cstrong\u003eWhat's New?\u003c\/strong\u003e\u003c\/p\u003e                                        \u003cul\u003e\n\u003cli\u003e H-Frame allows for softer foams, providing stability              without compromising on cushioning. \u003c\/li\u003e                                  \u003cli\u003e Wider, more accommodating fit. \u003c\/li\u003e\n\u003c\/ul\u003e                                                                                                        \u003cp\u003e\u003cstrong\u003eWho's it for?\u003c\/strong\u003e\u003c\/p\u003e                                      \u003cul\u003e\n\u003cli\u003e Runners looking for a stable shoe that doesn't skimp on           comfort to provide support. \u003c\/li\u003e\n\u003cli\u003e Runners looking for a reliable road shoe that provides a              balanced ride over any distance. \u003c\/li\u003e\n\u003c\/ul\u003e                                                                                                           \u003cp\u003e\u003cstrong\u003eShoe Technology\u003c\/strong\u003e\u003c\/p\u003e                                    \u003cp\u003e\u003cstrong\u003eUpper:\u003c\/strong\u003e Breathable creel jacquard upper made            with recycled materials for eco-friendly comfort. Ultra-plush              collar delivers a smooth, step-in feel. Gusseted tongue provides           a secure midfoot lockdown. \u003c\/p\u003e                                            \u003cp\u003e\u003cstrong\u003eMidsole:\u003c\/strong\u003e Soft EVA midsole provides                     cloud-like cushioning with every step. H-Frame base provides               inherent stability without compromising on softness. Early stage           Metarocker leads a smooth toe-off transition. \u003c\/p\u003e                         \u003cp\u003e\u003cstrong\u003eOutsole:\u003c\/strong\u003e Durabrasion rubber extends                    longevity in high-wear areas, helping you get more out of your             shoes. \u003c\/p\u003e","brand":"HOKA","offers":[{"title":"5.5 \/ B - Medium","offer_id":43556780998846,"sku":"040058   55 S","price":174.95,"currency_code":"USD","in_stock":false},{"title":"6 \/ B - Medium","offer_id":43556781031614,"sku":"040058   60 S","price":174.95,"currency_code":"USD","in_stock":true},{"title":"6.5 \/ B - Medium","offer_id":42872400543934,"sku":"040058   65 S","price":174.95,"currency_code":"USD","in_stock":false},{"title":"7 \/ B - Medium","offer_id":42872400576702,"sku":"040058   70 S","price":174.95,"currency_code":"USD","in_stock":false},{"title":"7.5 \/ B - Medium","offer_id":42872400609470,"sku":"040058   75 S","price":174.95,"currency_code":"USD","in_stock":false},{"title":"8 \/ B - Medium","offer_id":42872400642238,"sku":"040058   80 S","price":174.95,"currency_code":"USD","in_stock":false},{"title":"8.5 \/ B - Medium","offer_id":42872400675006,"sku":"040058   85 S","price":174.95,"currency_code":"USD","in_stock":false},{"title":"9 \/ B - Medium","offer_id":42872400707774,"sku":"040058   90 S","price":174.95,"currency_code":"USD","in_stock":false},{"title":"9.5 \/ B - Medium","offer_id":42872400740542,"sku":"040058   95 S","price":174.95,"currency_code":"USD","in_stock":false},{"title":"10 \/ B - Medium","offer_id":42872400773310,"sku":"040058   100S","price":174.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2006\/8755\/files\/040058_3.jpg?v=1762449832"},{"product_id":"hoka-cielo-road-unisex-white-ceramic","title":"HOKA Cielo Road Unisex White\/Ceramic","description":"\u003cp\u003e Reach the front of the pack with the HOKA Cielo Road Unisex!           Engineered for runners who train hard, this fast racing flat               offers an ultra-light ride. Slip into a breathable mesh upper              and stay comfortable while crushing the miles. Enjoy a                     classic-HOKA ride from the Meta-Rocker technology in the                   midsole. A light and responsive PEBA foam provides a fast and              snappy ride, helping you earn your place on the podium. \u003c\/p\u003e                                                                                          \u003cp\u003e\u003cstrong\u003eShoe Technology\u003c\/strong\u003e\u003c\/p\u003e                                    \u003cp\u003e\u003cstrong\u003eUpper:\u003c\/strong\u003e Lightweight air mesh upper with a               ventilated air flow design to keep you comfortable. Perforated             EVA tongue with anatomical construction for a customized fit.              TPU overlays add durability. Molded EVA sockliner provides                 step-in comfort. Internal support chassis keeps you locked in              and secure. \u003c\/p\u003e                                                           \u003cp\u003e\u003cstrong\u003eMidsole:\u003c\/strong\u003e PEBA midsole foam delivers                    responsive cushioning for an energetic ride. 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