GU: Two letters that represent big nutrition. GU Energy Labs has been providing premium energy for athletes since 1993. They consider themselves to be the intersection of energy, hydration and recovery- having what your body needs to go longer and farther.The GU Energy Gel is an effective way to stay fueled during exercise and is ideal for athletes who don't like to munch on bars or chews. The GU Gel packs can be easily stored in small pockets and are ready to eat as soon as you need fuel. GU also makes an Electrolyte Brew powdered drink mix that is the perfect companion to the Gel. GU guards their super secret recipe and maintains the strictest quality control standards to make sure each GU has the proper texture, taste and pH level.And what's with the waffles? Inspired by 18th century Netherlands, GU Energy Labs created their irresistible Energy Stroopwafel. It tastes great with your morning coffee, during a gran fondo or ultra marathon, and anytime you are looking for an alternative energy source to power your performance. Not your average waffle, this syrup-filled creation has the nutrients that make GU products great like essential amino acids, electrolytes, and carbohydrates."They work. They're delicious. And I don't need a 'Million Reasons'- they speak for themselves." -Lady GuGu.