Saucony Representative Mark Johnson literally brought a suitcase full of shoes to Holabird Sports to introduce us to all of the great innovations they've put into the Fall 2013 line. Fans will be happy to know that Saucony is building on the elements they love about the brand and making them more efficient for runners.
Some key words and phrases that Mark said are at the forefront of Saucony’s mind are “comfortable,” “supportive,” “affordable,” and “relevant to the runner.” These all come together in the new line, starting with the updated PowerGrid midsole that either comes as a full length midsole or heel-to-toe insert.
Mark described PowerGrid as “plush, not mush” because it is 15% lighter yet 30% more durable. Previously, Saucony used ProGrid in the midsole to provide seamless transitions, great cushion, and response. Now PowerGrid takes those elements and enhances them with even greater resilience, energy return, and spring.
“Our demographic has been more inclusive,” Mark said and these new innovations are designed to attract an even broader crowd of runners.
Along with PowerGrid, Saucony has also upgraded the sockliner with a ComfortLite insole. Made with foam that is a little denser, ComfortLite remains soft and lasts longer. Mark calls it a “better base of cushion.”
The new Saucony line of running shoes includes the Cortana 3 (available August 2013), the Ride 6 (available June 2013), the Omni 12 (available June 2013), and the Stabil CS 3 (available August 2013).
In the meantime, check out our selection of Saucony running shoes, including the Saucony Ride 5 and the Saucony Omni 11.
What's Next for Saucony? A Preview of Saucony's New 2013 Running Shoes
