Reebok is building on their relaunch as a fitness and brand and turning their focus on running, dancing, yoga, walking and CrossFit. Instead of focusing on brand ambassadors, they will now feature everyday people living inspirational stories. In what's probably a smart move, they want to include their fans more and make them a part of the campaign.
Instead of superstar athletes and millionaires, Reebok will focus on individuals, on "real" people, like you and me.
I like this idea. I'm not saying there's something wrong with superstars endorsing products, I'm just saying that we've seen plenty of that. The opinions of our customers matter. We value what they say and we learn a lot from reviews. What do you think?