Embarking on a new journey is difficult—even if it feels like you’ve been down a similar road hundreds of times. In February 2019, Wilson will release their highly anticipated new line of tennis racquets called “Clash,” which will feature two game-changing racquet models. While tennis players are sure to enjoy the new Clash racquets simply on their own merits, consumers may gain a new respect for the racquets upon discovering what went into creating them. Wilson’s journey to launch the line is a testament to the importance of understanding your customers and creative problem solving.
A company as successful as Wilson only keeps up with the competition by constantly adjusting and perfecting their approach. Developing the Clash line required a significant shift in their product development process, which makes sense; you’re going to have to step outside your comfort zone if your aim is to make all other racquets “obsolete.”
Clash’s origin story is the key to why it’s a difference maker. A four-step process may not seem like much, but each is a journey of its own.