It’s been nearly a decade since Hoka One One broke onto the scene with its then-revolutionary maximum-cushion running shoes. Since then, many other companies have begun to produce ultra-plush running shoes, but for Hoka devotees—there’s nothing quite like the cushiness of Hoka.
To honor 10 years of empowering athletes to fly, Hoka One One is launching a new shoe during a World-Record attempt called Project Carbon X. At 6 a.m. PST on May 4, 2019, Hoka athletes will attempt to set a new 100K and 10 x 10K World Record in Folsom, California.
According to Hoka, the event:
“…will feature ultrarunners from the US and Japan, including the reigning IAAF 100K World Champion, racing together to break the 100K World Record of 6:09:14 (under six minutes per mile for 62 miles). Additionally, five mixed-gender teams will be simultaneously competing in a 10 x 10K relay race on the same course … aiming for the mixed-gender 10 x 10K World Record.”
Everyone participating in this World Record attempt will be sporting Hoka One One Carbon X running shoes, which are the most technologically advanced performance running shoes from Hoka to date. The Carbon X offers ultra-cushioning in an unbelievably lightweight shoe that features a carbon-fiber plate and exaggerated geometry to literally propel runners forward.
You can follow along with the World Record attempt on the Hoka One One Instagram feed, and you can be among the first to get a pair of Carbon X running shoes by signing up to be notified when they’re available for purchase at Holabird Sports.
Are you ready? It’s time to fly!